Part of my job is to show students how "theory" can be used to inform graphic design practice and the study of graphic design in its various contexts. Theory, used here, refers to an idea or system of ideas used to explain something. It could also refer to a particular concept or approach to analysis. Similarly to audience/user research, theory can be a powerful tool for designers. Theoretical frameworks can provide a lens through which to explore a particular type of audience, form of graphic design or theme that affords a necessary focus to generate impactful and original design solutions. Choosing the right theoretical framework can offer invaluable insights into the structures and systems that underpin how the world works. This could be insights into what functions graphic design performs in societies, an intended audience, how people perceive certain types of images, what catches people's attention and why, how different groups of people (such as classes, genders, ethnicities) relate to each other, or how people's identities affect their choice-making as consumers.
This area of the website is designed to provide a brief overview of a range of theoretical frameworks commonly used for graphic design projects. Perhaps more useful, I will offer some suggestions for the types of graphic design projects best suited for each theoretical framework. This is not meant to be a be-all-and-end-all rather a starting point for considering how these theories and concepts might help you and your work.